Vision

A chief business school delivering life-changing experiences with innovative wisdom and a philanthropic spirit.

Mission

Chulalongkorn Business School is committed to developing innovative, internationally-oriented, and ethical leaders, impacting the Thai society, and advancing business-related knowledge.

Intricately extracted from the natural essential oils with firm base notes, Scent of the Chamchuri represents the sustainability of Chulalongkorn University.

A refreshing scent of Lavender, invigorating aroma of Rosemary and Eucalyptus are ideally blended to match the tropical climate of Thailand. Vetiver symbolizes patience and unity, and Cardamom signifies the reputation of the institute. Scent of the Chamchuri is an exclusive fragrance, offering both practical benefits and auspicious interpretation blended to symbolize the excellence standards of Chulalongkorn Business School.